We support international companies in the finance and payment industry in establishing sustainable structures in the German market—from strategic analysis and regulatory requirements to operational implementation.

Business Development | Market Entry | Structure | Consulting

Our consulting services begin with a comprehensive analysis of all business-relevant factors. Based on this, we develop a customized project proposal that defines clear steps, responsibilities, and potential. We combine market knowledge, regulatory expertise, and many years of experience in the finance and payment sector to establish companies efficiently and securely in the German market.

Analysis & Strategy

• Market and competition analysis Finance/Payment
• Target customer definition (B2B, B2C, PSPs, banks, merchants)
• Location & location cost analysis
• Analysis of regulatory requirements (BaFin, ZAG, PSD2, etc.)
• Assessment of market attractiveness & market opportunities

Market entry planning

• Development of go-to-market strategy
• Positioning & value proposition for the German market
• Pricing calculation & business model adaptation
• Planning of sales, service & support structures
• Identification of strategic partners & multipliers

Operational market entry

• Company formation & legal structuring
• Establishment of a German office or remote structure
• Recruiting & HR processes (including German labor law – in cooperation)
• Project management & operational implementation
• Launch support, performance monitoring, reporting

Analysis & Strategy

• Market and competition analysis Finance/Payment
• Target customer definition (B2B, B2C, PSPs, banks, merchants)
• Location & location cost analysis

Strategic Business Development

• Development of sales strategies
• Creation of business plans and financial models
• Establishment of strategic alliances (banks, PSPs, acquirers, APIs, service providers)
• Scaling strategies for payment providers & FinTechs
• Development of new product lines & services

Partner & customer acquisition

• Identification of potential lead sources in Germany
• Outreach & meeting preparation
• Conducting initial meetings on behalf of the customer
• Pipeline development & CRM structuring
• Negotiation preparation & deal support

Structural & organizational services

• Establishment of German departments (sales, support, operations)
• Business process modeling
• Outsourcing/insourcing strategies
• Selection and management of external service providers
• KPI definition, dashboards, and reporting